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John
M. Eger
Van Deerlin Chair in Communications and Public Policy
Director, Creative Economy Initiative
School of Journalism and Media Studies
San Diego State University
San Diego, CA 92182
619-594-6910
Dear John:
(1) Many, many thanks for your msgs with very
interesting essays (ATTACHMENT I and II below).
Dear E-Colleagues:
(2) I would strongly suggest to read them through
— I will upload the announcement of his Columbia University seminar in my
next list distribution.
Best, Tak
ATTACHMENT
I
From: John Eger <jeger@mail.sdsu.edu>
Subject: Huffington post: creative-silicon-valley
Date: September 11, 2013 at 3:55:19 PM EDT
To: John Eger <jeger@mail.sdsu.edu>
http://www.huffingtonpost.com/john-m-eger/creative-silicon-valley_b_3908394.html
--
John M. Eger
Van Deerlin Chair in Communications and Public Policy
Director, Creative Economy Initiative
School of Journalism and Media Studies
San Diego State University
San Diego, CA 92182
619-594-6910
ATTACHMENT
II
From: John Eger <jeger@mail.sdsu.edu>
Subject: Huffington Post:
getting-the-world-online-isn't-philanthropy
Date: September 21,
2013 at 1:19:23 PM EDT
To: John Eger <jeger@mail.sdsu.edu>
Huff Post World
Getting the World Online Isn't Philanthropy
Posted:
9/18//2013
Before leaving her post as Secretary of State, Hillary Clinton gave a push to a
new organization with a mission to connect the world.Called the
Alliance for the Affordable Internet, it included the World Wide Web
Foundation, and tech companies Google, Microsoft, Yahoo, Intel and Cisco
Systems.
"We're going to help the next billion people come online," Clinton said.
Maybe so, but many corporations still worry about the bottom line and are
understandably locked into the quarter-to-quarter mindset.
Yet, something might happen worldwide as more executives are aware that the new
economy, the truly global economy, is looking to business to help solve some of
the most critical social issues con fronting communities around the world. Such
action might also open new markets for Silicon Valley.
Noble Laureate Milton Friedman liked to say, "The Social Responsibility of
Business Is to Increase Its Profits." On the other hand, it can be the
path to employees' satisfaction, corporate identity and increased profits. And
in the developing world, it can be market-making par excellence. In fact, the
evolving credo of "doing well by doing good," often articulated by
management guru, Peter Drucker, is fast becoming
smart management strategy, raising the concept of social responsibility to a
new level.
Drucker, who said "Management is doing things
right; leadership is doing the right things," tells the story of Julius Rosenwald, CEO of Sears Roebuck who warmly embraced and
supported the 4H Clubs, which in turn, made Sears highly profitable.
The concept of the "social responsibility" of business -- now
engrained in the psyche of most corporations -- is an ethical theory that
corporations, like all of us really, have obligations to do things to benefit
society at large. Many corporations -- through their foundations mostly --
routinely support schools, homeless centers, performing art organization and
the like. This is corporate responsibility to be sure, but it is or can be more
than philanthropy.
Recently, Mark Zukerberg, founder and CEO of Facebook launched a new global
initiative to bring the Internet to the other two thirds of the world. Called Internet.org, the effort
also involves founding companies Samsung, Nokia, Qualcomm, Ericsson, Media Tek, and Opera. Together they hope to provide affordable
access to the net by "By Reducing the cost and amount of data for most
apps and enabling new business models... (allowing)
the next 5 million to come online."
Earlier, Google announced Project Loon, also to provide Internet access to underserved
areas via airborne balloons connected to a ground station hooked up to a local
Internet service provider. The system is still being tested.
These efforts could change the paradigm overnight and virtually eliminate the
so-called digital divide between the developed and developing nations. Doing so would
dramatically enable many less developed nations provide education and heath
care to their citizens, foster innovation in business, agriculture and
government itself, and help end the cycle of poverty.
But why isn't the internet.org alliance and Project Loon working together? Why aren't more
companies joining in the effort to insure that every man, woman and child have
broadband access-as important today as air, water and electricity.
Maybe there is enough for everybody to do there own thing but one has to
believe a Facebook /Google partnership is in the cards.
Follow John M. Eger on Twitter: www.twitter.com/jeger62
--
John M. Eger
Van Deerlin Chair in Communications and Public Policy
Director, Creative Economy Initiative
School of Journalism and Media Studies
San Diego State University
San Diego, CA 92182
619-594-6910
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Takeshi Utsumi, Ph.D., P.E., Chairman
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Laureate of Lord Perry Award for Excellence in Distance Education
Founder and V.P. for Technology and Coordination of Global University System
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Tel: 718-939-0928; Cel: 646-589-1730; Skype: utsumi
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