In Global Peace Through The Global University System

2003 Ed. by T. Varis, T. Utsumi, and W. R. Klemm

University of Tampere, Hameenlinna, Finland

 

Academic Administration Issues

For the Global University System

 

W. R. Klemm

Texas A&M University

 

Abstract

GUS development efforts have necessarily focused on telecommunications requirements to deliver broadband Internet to remote regions of the world.  Sufficient progress has been made in technology to bring us to the point where academic planning needs to begin.  This chapter addresses academic administration issues that will arise in the implementation of GUS.  Here, I hope to start a dialog that will lead to answers to the following question: How does one organize and run a Global University System?

 

I begin with the premise that academic administration must be driven by the GUS mission, which is to provide educational opportunity that will promote wisdom, justice, prosperity, and peace.  Next I consider existing e-learning consortia that might serve as partial models for GUS operation.  Then, I suggest a form of governance for GUS that bears similarity to traditional university governance but takes into account the unique nature of GUS.  Then, I present some options on how GUS might develop and implement administrative policy regarding such matters as tuition and fees, academic majors, core curriculum, degrees and credentials, credit hours, student services, and marketing.  These considerations lead me to the conclusion that GUS can begin implementation, at least on a selective regional basis, in the next few years.

 

 

Mission-driven Academic Administration

Creation of the academic environment of the Global University System (GUS) should begin with reference to the GUS mission.  Because this is so important, I re-state the mission here, as taken from the chapter by Varis, Utsumi, and me in the opening part of this book:

 

GUS aims to provide global education in the broad context of wisdom, justice, and peace.  It is not enough to educate people with knowledge and marketable skills if they live in a culture that is ill-suited to accommodate the hopes and dreams that such education inspires.  Indeed, cultural disconnects with modern education may lead to frustration, despair, and perhaps ultimately to war or terrorism.  A GUS education thus will be aimed at promoting world prosperity, justice, and peace.

 

At some point, probably soon, we need to start a dialog on just what kind of academic administration is needed to contribute to world prosperity, justice, and peace.

 

The early history of GUS development, conceived and accomplished by Tak Utsumi and his numerous collaborators, was focused on technology issues.  The driving questions have been from the outset: How does one bring modern telecommunications to under-developed parts of the world? How does one solve the "last mile" problem of linking the Internet at major facilities to remote facilities where it is not feasible to string telephone lines or cable?

 

In a keynote speech at the EGDL Conference in Tampere, Findland, Marco Antonio Dias, former Director of Higher Education of UNESCO and Vice President for Administration of GUS, points out the disparities of Internet access that were revealed by a United Nations study.  The 29 richest countries, with 19% of the world population, have 91% of the world's Internet users.  More than 50% of these users are in the United States, which represents only 5% of the world population.  In an information age that is increasingly dependent on access to the Internet, implications for education in the underdeveloped world are ominous.  See also the greetings by Dr. Dias in Part I of this book.

 

Technological answers to these questions are being found, and Dr. Utsumi and his collaborators have successfully tested model systems on a global scale, as described in other chapters of this book.  The time is therefore nearing when GUS leaders will need to focus on academic policy issues and actually launch a Global University System.

 

How does one organize and run a GUS? This question will not be answered by any one person and certainly not by me.  It will take multiple planning committees from multiple participating universities and other institutions to develop an academic administration plan.  But I contend that now is the time to start such planning.

 

This chapter will present some ideas that may serve as a starting point for the planning process.  First I describe a few distance education systems that are already in operation that might serve as models for GUS.  Then, I present some options for governance structure and policies, followed by consideration of curriculum issues, student services, and marketing.  All of this is in the context of the unique mission of GUS.

 

 

Consortia Model Systems

 

I know of no e-learning college that serves as a clear model for GUS.  Most electronic campuses are sponsored by a single university, and all the courses offered originate from that campus.  Some "e-campuses" are system-wide, such as the one at the University of Texas System, which coordinates faculty and on-line courses at multiple branch campuses.

 

Some organizations have created consortia of on-line universities.  These typically are coordinating groups that help universities market their on-line offerings.  Such consortia do not offer degrees of their own, but rather the degrees are offered by the member institutions.

 

One well-known example is the Sloan Foundation Consortium (http://www.sloan-c.org/programs/index.asp).  The Sloan Web site provides a catalog of courses and degree programs from its member institutions.  Membership in the consortium is automatic for institutions that have received grant support from the Alfred P. Sloan Foundation to teach and give degrees over the Internet.  Other institutions become members through a peer review process.  Each degree is offered through online courses.

 

Another consortium example is the United States Southern Regional Education Board (SREB, http://www.electroniccampus.org/), which is a clearinghouse for e-courses offered by multiple universities.  SREB offers no degree of its own, nor does it provide academic services to students other than routing e-mail inquiries to institutional representatives and listing e-courses available at some 213 participating universities.  SREB does, however, offer electronic library services through a contract arrangement with one of its participating institutions (University of Georgia).  They have selected programs that allow out-of-state students to enroll at in-state tuition rates.

 

Another approximate model is the American Distance Education Consortium (ADEC) (http://www.adec.edu/), which is a group of international land grant universities that cooperates in sharing educational technology programs and services.  ADEC does not grant degrees.  Rather, students obtain degrees at their local university, but may take ADEC-sponsored courses or courses that are facilitated by ADEC satellite technology.  ADEC also maintains a searchable database of distance learning degrees and programs available at their sponsoring institutions.  This searchable cataloguing function will probably be a vital component of GUS, with a GUS Website acting as a portal to distance learning courses from GUS partner universities.

 

National Technological University (NTU)

National Technological University (http://www.ntu.edu/offers/index.asp) (awards 19 master's degrees in engineering, technical, and management subjects.  NTU relies on more than 1,400 courses from 52 member universities, whose professors create and teach the courses.  Most are delivered through a satellite-television network.

 

Students mix and match courses from different institutions, but receive their degrees from NTU.  In the past 18 years, the institution has awarded more than 1,700 master's degrees.  Started in 1984 as a nonprofit institution, NTU quickly drew enrollment increases and widespread acclaim.  NTU's fortunes started to change in 1998, though, when its Board of Trustees decided to form a for-profit company that focused on noncredit, corporate-training courses.

 

Over the next three years, the for-profit company raised $22-million in venture capital and pumped all profits from the engineering programs into the new courses (Arnone, 2002).  The company was too small to do both its new and old missions well and enrollments dropped.  The new company lost all its money.

 

NTU is currently in the process of being acquired by Sylvan Learning Systems Inc. (http://www.sylvan.net/), a major provider of engineering and technical degrees through distance education.  NTU will become part of Sylvan's Online Higher Education division, fitting into Sylvan's strategy to offer degrees to working professionals in specific markets (Arnone, 2002).  Sylvan has also recently bought a 51-percent interest in Walden University, which provides online graduate degrees in business, psychology, and other subjects.

Sylvan also owns Canter and Associates, through which elementary- and secondary-school educators can get master's degrees in education.  Bringing in roughly 2,000 NTU students will increase Sylvan's graduate-level enrollment to about 14,500.

 

eArmyU

 

Another model is the eArmyU  (http://earmyu.com/) program of distance education (Lorenzo, 2002; Johnstone, 2003).  The Department of Defense has committed about $1 billion to this program, mostly in payment of fees for military personnel to take distance-learning courses at participating universities.  Currently, soldiers are taking classes from Australia, Honduras, Kosovo, Bosnia and Herzegovina, Belgium, Japan, Egypt, the United Kingdom, Kuwait, Singapore, Germany, Korea, Macedonia, Italy, and Jordan.  The program offers Associates Degrees, Bachelor's Degrees, Master's Degrees, and technical certificates.  It is too new to know how well this program will work, but clearly the U.S. military aims to become a major player in distance learning.  Part of the rationale for the military interest in distance learning is that the constant movement of troops, sometimes to remote areas, makes traditional bricks-and-mortar education impractical.  The old correspondence-course model that the military used to use is made obsolete by telecommunications technology.

 

The program is administered for the U.S. Army under contract with IBM.  The Army acts as a broker for on-line courses and degree programs offered by participating universities.  This program went from no enrollment when inaugurated in August of 2000 to 50,000 in just two years, and 80,000 are expected by 2005.

The Web site portal is more than a gateway to a group of schools.  The Web site has a program search function and a downloadable 337-page document with detailed degree maps of every program being offered.  All applications and enrollment are mediated via the portal.  When students register, they get a user ID and password that gives them access to their classes and to student services.  IBM's role seems not so much as to act as a broker for eArmyU, but rather to act as an "Integrator" to provide "Customer Relationship Management," which includes:

Such customer services will need to be included in GUS, although the means of implementation is likely to be different.  While GUS will not have the resources of the U.S. Army or of IBM, GUS does have similar core resources: namely, a cadre of distance education universities that  GUS students can access.  Moreover, GUS is developing regional facilitator networks that can provide much of this support service at a more local level.

There is yet another aspect of the Army program that should probably be emulated in some form by GUS.  To insure student commitment and initiative, eArmyU students must sign a contract that commits them to completing 12 semester hours in two years, or else they must pay back the costs of tuition.

 

One of the more encouraging aspects of eArmyU is that this program shows the feasibility of educating tens of thousands of students.  Paradoxically, armies are commonly thought to educate soldiers to prepare for war, while the eArmyU model shows us a way to educate people for peace.  As Lorenzo put it, eArmyU provides "unprecedented significance in the history of higher education."

Western Governor's University (http://www.wgu.edu/wgu/index.html)

This is a consortium originally conceived by Western Governors in the United States.  The  organization is very similar in design to GUS, in that it offers on-line degrees, but the courses originate from dozens of partner institutions.  This consortium has a philosophical perspective that GUS planners should consider.  The President, Robert Mendenhall describes this philosophy  as follows: "Competency-based education basically means that we award degrees based on students demonstrating competence - what they know and can do - rather than by accumulating a certain number of credit hours.  For each of our degrees we carefully define the competencies expected of a graduate, using the input of both academic and industry experts, and then, working with our Assessment Council of national experts, we define the assessments to measure these competencies.  These assessments combine objective tests, performance tasks, portfolios and projects.  We ensure that each student actually has the defined competencies in order to graduate.  We are unique also in that we don't develop and teach our own courses.  Instead, we identify the best available online courses, and other learning resources, and "map" them to our competencies.  Our faculty, who are generally PhD's in the field, are not course instructors but are student mentors.  Each student at WGU has an individual Academic Action Plan tailored around the competencies they possess and those they need, and each has an assigned faculty mentor that will work with that student until graduation.  In addition, all students are part of one or more learning communities, and they collaborate electronically and via telephone." (http://www.distance-educator.com/dnews/?name=News&file=article&sid=8714)

 

Applying the Models to GUS

None of these models exactly fit the needs of GUS.  But they do show us that certain key ideas can be made to work:

 

Large-scale funding resources from multiple resources are essential.  Examples include the Japanese government's ODA fund and the recent investment of U.S. $2 million by the government of  Norway (see http://www.grida.no/inf/gaunu/index.htm).

 

Governance

The GUS will probably most resemble traditional universities in terms of its governance structure.  All universities have certain shared responsibilities, to the students, to the institution, and to the institution's patrons.  For GUS, a possible organization chart is shown below:

Officials are needed to serve in the role of President and his management team for administering academic programs, registration and records, student services, university finances, graduate studies and research.  Some traditional roles that are probably not needed in such a university as GUS are personnel for facilities and human resources, librarians, faculty, and department heads, because these will reside with the partner universities for which GUS will act as an integrator of distance learning instruction.  However, GUS will probably need an official for information technology, whose task will be to help identify new communication and instructional technologies and to direct the growth of the GUS technology infrastructure.

It seems logical to me to call these top-ranking officials Vice Presidents.  The duties of each officer more or less parallel the counterpart in bricks-and-mortar universities - with some notable exceptions.  The Vice President for Student Services has special challenges in providing such services as counseling (personal and career).  The Vice President for Admissions, Registration and Records has the unenviable tasks of setting admission standards that provide opportunity for students with modest academic background, yet who are able to be successful in the academic courses of the participating universities.  Arrangements for remedial programs and college preparatory schools may be crucial.  There will also be challenges in coordinating registration in GUS from students taking academic courses at the various participating universities and in collating transcript data from such diverse sources.  The Student Services VP will have the challenge of trying to duplicate an array of vital student services such as those found with eArmyU.  The Finance VP will have the obvious financial responsibilities of counterparts in traditional universities, but perhaps with the added responsibility of arranging financial aid for students.  Finally, the Vice President for Information Technology will have a much more comprehensive role in GUS than counterparts elsewhere, because all instruction in GUS will be delivered exclusively over the Internet and associated wireless systems and often in remote areas of the world.  The Development VP will be responsible for fund raising via gifts, grants and contracts.

 

Accreditation

The partner universities are already accredited within their own countries.  This accreditation provides the necessary credentials for GUS courses, inasmuch as the GUS courses actually originate from these accredited universities.  Nonetheless, it is important for GUS to obtain accreditation in its own right, because GUS will be setting candidacy for degrees and will be packaging courses into degree plans.  Accreditation can be sought either from the home country that houses the administration of GUS or from some international organization.

 

Tuition and Fees

Who will pay for the costs of a GUS education? GUS and participating institutions have not yet worked out the matter of student fees.  Fees will be a particular problem for students from poor countries.  GUS hopes to arrange support from national governments, local corporations, foundations, G8 countries with Official Development Funds, the U.N., as well as scholarships from the participating institutions, most of which have a vested interest in attracting foreign students and in expanding their international reach.

 

We anticipate that some students may have their own funds, perhaps because they come from the elite families in their home countries.  Because of their wealth, many such students would ordinarily attend on-site classes at major world universities.  But GUS may be attractive because of its global service and peace emphasis, which could carry significant political currency in the home countries.

 

We anticipate, however, that the vast majority of students will have limited financial resources and will need financial aid.  Such aid can come from government or corporate scholarships and loans.  Subsidized tuition and fees should come with incentives to insure student commitment.  These incentives would probably vary with the source of subsidy.  A company or government may require a certain number of years of service after graduation.  There probably should also be specified course loads each year.

 

GUS may want to negotiate tuition and fees with participating universities, as is the practice at  eArmyU (Lorenzo, 2002).  Their currently negotiated rates are $153 per credit hour for undergraduate courses and $300 per credit hour for graduate courses.

 

 

Academic Programs

 

Educating for Peace

 

How does one create a curriculum that promotes peace?  How does one create graduates with the wisdom of the recently deceased U.S. Senator Daniel Moynihan who said that he had learned the conservative's truth that culture, not politics, determines the success of a society and the liberal's truth that politics can change a culture and save it from itself? Both conservative and liberal truths hinge on culture.  The question now becomes one of how to structure the education of leaders who will influence their cultures in positive ways.

 

But let us first consider the limits of education.  Many well-meaning people seem to put too much faith in education, embracing a simplistic notion that education will somehow turn "swords into plowshares."

 

Let us consider the roots of terrorism, for example.  While the definition of terrorism is in the mind of the beholder, most rational people would consider suicide bombing as undeniable terrorism, because the purpose is to terrorize innocents.  Scott Atran, a social scientists working at the CNRS-institut Jean Nicod in Paris, has recently published in the premier journal, Science, a very unsettling review of the scholarly literature on the "Genesis of Suicide Terrorism" (Atran, 2003).  He presents compelling evidence against the prevailing view that such terrorism can be combated by education and reduction of poverty.  As he puts it, "What research there is, indicates that suicide terrorists have no appreciable psychopathology and are at least as educated and economically well off as their surrounding populations." One only needs to recall that many of the World Trade Center suicide bombers were college students or graduate students.  But in case the reader is unconvinced by this small sample, Atran reviews a survey of 1,357 West Bank and Gaza Palestinians 18 years and older, noting that only 40% of those with graduate degrees favored dialog with Israel, versus 53% of those with college degrees and 60% with 9 or less years of schooling.  Hezbollah militants, when compared to an age-matched random sample of Lebanese, were less likely to come from poor homes and more likely to have had secondary school education.  Atran reviews another study showing that suicide bombers "exhibit no socially dysfunctional attributes (fatherless, friendless, or jobless) or suicidal symptoms." Atran asserts that attributing terrorism to psychopathology, lack of education, or poverty, is not only false, but also blinds us to the real causes of terrorism.

 

My explanation of Atran's point is that the real cause of suicide terrorists begins with human nature.  We humans are genetically programmed to seek and follow charismatic leaders, the alpha males in our midst.  We share this trait with many other primate species.  The corollary is that most humans tend to accept uncritically what their alpha male leaders teach them.  Such teaching can become glorified in the guise of religious doctrine or ultra-nationalistic fervor.  Such leaders typically create an organizational structure in which peer influence is mobilized to contribute to the development of a public belief system in which killing people is not only be a virtue but a holy or patriotic duty.  Peer influence over personal beliefs is conspicuous in radical Islam.  Atran cites a survey of educated Saudis shortly after the 9/11 attack and found that 95% supported Al Qaida.  A survey at the end of 2002 found that 73% of Lebanese Moslems thought suicide bombing was appropriate.

 

How is college education going to change such belief systems?  Or prevent their emergence in the unconverted? Indeed, education of the wrong kind will be counterproductive, actually serving, as we have seen in radical Islamic schools, to spread the teaching of belief systems that ultimately lead to war.

 

In addition to religious or political belief systems, people go to war for such equally fundamental reasons as:

 

College education can affect belief systems in a positive way if the instruction helps people to understand the biology and psychology of their human nature and shows them better ways for people to live and work together.  Part of this understanding has to include the objective lessons of history and political science.  GUS officials must use great care in selecting appropriate courses for a core curriculum in such subjects as history, political science, and religion to prevent the courses from being used as platforms for indoctrination and propaganda.

 

GUS is to be a "peace" university, but it is too facile to assume that all we have to do is teach that war is bad.  Many wars throughout history have promoted long-term peace.  Such wars, even in relatively modern times, have promoted real peace by abolishing slavery, crushing brutal dictators and liberating oppressed people, turning back invasions, and stopping ethnic cleansing.

 

Peace is more than the absence of war.  Real peace thrives only in cultural and economic systems that are built on the ideals of freedom and justice.  A GUS core curriculum must espouse freedom and justice as values that promote peace.  However, "freedom" and "justice" mean different things to different people.  Perhaps GUS curriculum officials should select courses that at least help students learn the different definitions and their rationales.

 

Obviously, it is the humanities courses in a core curriculum that are most likely to serve as platforms for ideological indoctrination and propaganda.  What may not be so obvious is the importance of having rigorous biology instruction in the core.  The interests of peace are best served when we accept the fact that humans are not perfectible, as assumed in Communist ideology, but rather are constrained by their biology.  Biology confirms that humans do not inherit acquired characteristics.  Competitiveness, aggressiveness, and the herd behavior underlying tribalism are biological imperatives that are not eliminated by the veneer of civilization and education, no matter how thick the veneer.

 

Core Curriculum

While there are many options on which courses are appropriate, I would suggest courses in political science, natural science (especially biology and anthropology), comparative religion, philosophy, psychology, economics, world history, and perhaps a few others.  These are the kinds of courses that typically come to mind for core curricula, and are inspired by the tradition of a "liberal arts" education.

 

If we take the common U.S. standard of 32 semester credit hours per academic year and a typical course having 3 semester credit hours, this means that approximately 11 core-curriculum courses could be completed in one year.

 

In today's world, a classical liberal arts core is not adequate.  We need science and technology courses in a core curriculum.  The U.N. Secretary General, Kofi Annan (2004) has pointed out that lack of science and technology is a main reason that underdeveloped countries are undeveloped, are undernourished, and have too much pollution and disease.  The number of scientists per capita in undeveloped countries is 10 to 30 times smaller than in developed countries.  The lack of scientific activity, in his view, "accelerates the disparity between advanced and developing countries."  A GUS education should contribute to remedies for such disparity.

 

Practical Education

 

We can be satisfied with a GUS curriculum only if it teaches students how to think and provides them with practical skills.  GUS curriculum development is on safer ground when it comes to academic majors outside the core curriculum.  Practical training is vitally important.  The backwardness of a country or culture can be defined in terms of deficiency of practical competencies of its people.  A college education that helps people to become more competent and competitive in a global economy at least helps to reduce the influence of envy and greed as driving forces of war.  Every advanced country must have a large cadre of trained people who can work in medical fields, agriculture, business, and engineering.  That is why I urge that at least 2.5 years of GUS curriculum be devoted to practical subject matter.

 

Professors

 

GUS will need to create a mechanism for vetting professors for evaluating their teaching skills and course content.  In the case of the humanities, the distinctions between education, indoctrination, and propaganda are blurred, and many humanities professors around the world are not particularly committed to teaching students to examine evidence and to think for themselves.  I stress the need to teach the objective lessons of history and politics, because too many college professors have a biased ideological and political agenda.  How GUS will keep such professors out of the curriculum is not clear, but a vetting mechanism of some kind is necessary.  GUS needs professors who will educate, not indoctrinate.

 

In the case of technical and scientific courses, different problems arise.  Some researchers are not interested in teaching.  Some teach their research, without proper consideration for the needs of undergraduates to understand the core knowledge of the discipline.  At the other extreme, some professors focus exclusively on the "facts" of their discipline without conveying the changing nature of scientific and technical fields and the role of research in creating knowledge.

 

Majors

Development of curriculum (see below) will be driven by the choice of academic majors offered by GUS.  What GUS offers as academic majors should be demand driven.  Most likely, students in one region may have greater interest and need for certain academic majors than others.  We can anticipate that certain majors should have more practical appeal to developing countries.

Especially in the beginning, only a few academic majors should be available, in order to facilitate program management.  The decision on which majors to offer should be influenced by the mission of GUS.  In other words, what kind of academic background will promote peace and prosperity in a global economy?  What kind of education will make students and their nations find a happy niche?

 

One major must surely be Public Service or some equivalently titled program that prepares students to become public servants (political leaders, diplomats, employees of government agencies).  Other academic majors should serve practical purposes that promote prosperity.  The obvious areas of specialization involve agriculture, business, engineering, and health care.  There are others, but it seems wise for GUS to start small and grow slowly into a larger-scale enterprise.

 

To be true to the mission of GUS, all students should complete a core curriculum that emphasizes the value systems that promote understanding and peace among nations.  In a four-year curriculum, at least one year's worth of courses should be in the core.

 

Courses

Much discussion will be needed to design curricula.  Having served on curriculum committees at two universities, I know how difficult and frustrating this work can be.  GUS does have the advantage of being new, and thus is not saddled with heavy baggage from historically vested interests.  Moreover, because GUS will be a broker and not house the sources of instruction, there will be less temptation to protect turf.  Hopefully, the suggestions below will serve as a starting point.

 

I suggest a core curriculum (aimed at justice and peace).  The total number of hours devoted to the core should be the equivalent to 1 to 2 years of college work.  Then, the rest of the curriculum (aimed at prosperity) could include such majors as agriculture, business, and engineering.  Here, the specific courses can be tailored to particular needs of the student and his home country.

 

Courses for Academic Majors

 

Course requirements for given Majors are rather well standardized around the world.  Reaching agreement on what courses are needed for a degree in Business, for example, is a relatively straight-forward matter.  The degree programs of GUS partner institutions are already well defined and could serve as a guide for GUS administrators.

 

More problematic will be decisions on course requirements for sub-specialty degrees.  For example, what kind of Engineering degrees (electrical, mechanical, civil, etc.) will GUS support?  Similar decisions have to be made in the other academic major areas as well.

Once agreement is reached on which courses belong in the core curriculum and in each academic major, GUS policy makers will have the challenge of deciding which courses from the various partner universities are equivalent to the GUS specifications.  This problem is similar to that faced by all universities when decisions are made about transfer of credit.  Typically, decisions on which courses are equivalent are made by counselors or Registrar officials.  Hopefully, GUS administrators will engage the faculty in partner institutions in making these decisions.  One approach may be to ask partner institutions to submit syllabi for their distance education courses.  Then a committee chaired by the VP for Registration and Records and the VP for Academics could rule on which courses in a given area are equivalent.

Degrees and Credentials

The norm in higher education, including most of the GUS-collaborating universities, is the Bachelor's degree, and that would also seem appropriate for GUS.  Perhaps it would be an issue worth debate as to whether the degree should be a Bachelor of Arts (B.A.) or a Bachelor of Science (B.S.) or either.  One simple solution is to limit the B.S. degree to majors in health science, agriculture, or engineering.

 

GUS should also consider a two-year degree, called "Associates Degree" in the U.S.  This might be particularly important for students who lack the time, funding, or other resources to pursue a four-year degree.

 

Similarly, it might also make sense to offer Certificates for completion of a certain set of course hours in a given specialty.  GUS could also structure the Certification programs in a way that would allow applying the credits earned for the Certificate toward work on a full degree.  Nurses-aid Certificate programs are an example that would satisfy a great need, while at the same time keeping doors of opportunity open for Certificate holders to purse baccalaureate-level education in a GUS degree in Public Health, for example.  Another example is the new distance education program for Advanced International Affairs (http://bush.tamu.edu/programs/cpaia/admissions/), offered by the George Bush School of Government and Public Service at Texas A&M University.  Enrollment in this program requires a Bachelor's degree, but GUS could create an undergraduate-level Certificate course package on world affairs and international relations that would fit in with a GUS degree program in Public Service.

 

GUS should also be prepared to offer isolated courses for working professionals.  The trend toward life-long learning seems irreversible, because changing and information-based economies demand continuous education of work forces.

 

Credit Hours

GUS partner institutions probably use different credit accounting systems.  Some are based on semesters (14-17 weeks long), while others may be based on a "quarter" system of 8-10 weeks.  Also, some schools have summer sessions lasting 6 to 10 weeks.  Credit hours assigned to a course are typically based on number of "contact" (class hours), which makes little sense in an on-line world.  Nonetheless, on-line education has generally adapted these standards, because they are the only generally recognized benchmark and because many on-line courses began as adaptations of pre-existing face-to-face courses.

 

Registrars know how to deal with the confusing array of academic credits, and presumably such problems can be resolved by GUS as well.

 

 

Student Services

 

Student Financial Aid

 

Many GUS students (especially in developing countries) will be poor and therefore in need financial aid.  GUS administrators will be expected to help find financial aid sources, through agencies within the students' home countries (government agencies, employers), charitable foundations, or international organizations such as UNESCO or World Bank.

 

GUS should not have the problem of fraud that many e-universities have, wherein students get loans to pay fees to non-existing schools or schools of worthless quality.  GUS can control which universities are eligible, and GUS could even require that payments be made to GUS, with the funds then forwarded to the appropriate participating institution.  GUS may wish to negotiate a service or membership fee with partner universities, which would help support GUS operating expenses.

 

Counseling

 

Many GUS students will not come from families with college experiences.  Few GUS students will have friends who went to college.  Thus, obtaining a university education will be stressful under the best of circumstances and likely to be more difficult when students learn on-line without the social support service normally found at a bricks-and-mortar university.  Thus, GUS students will need more than the usual amount of counseling and social support.

 

Because GUS will rely heavily on local recruiting and local facilitators, some student counseling capability may be built-in.  Hopefully, someone at regional hub sites or in the local communities  can act as a counselor, especially if GUS provides on-line guidance.  The kinds of on-line guidance that GUS should provide include:

Following the model of eArmyU, GUS should provide an assigned mentor for each on-line student.  This may be a professor at a university where most of the courses are taken, or a former GUS graduate from the same cultural background, or a local official/teacher/employer.  Finding such mentors may be difficult in some circumstances, but on-line students need such assistance more than traditional students.  That is why GUS has already begun developing relationships in developing countries that can facilitate creation of a cadre of student mentors.

I predict that the ultimate success of GUS will depend on the quality of student services it provides.

 

 

Marketing

 

Attracting students is difficult for on-line universities.  Some institutions have shut down their on-line operations because of lack of student support (for example, the Columbia University on-line venture - http://www.yaledailynews.com/article.asp?AID=21538 ).

 

GUS has the added problem of trying to reach students in remote or undeveloped parts of the world.  On the other hand, GUS will have high visibility with its regional hub universities, and these schools are well suited for developing marketing outreach.

 

GUS will need to answer the following question from prospective students: "Why should I get my on-line degree from GUS when I could get it directly from one of the participating GUS universities?"  This answer will no doubt include at least several points:

1.     GUS allows a "cafeteria" selection of courses that enables greater customization of education to serve the needs and interests of the student.  Local government or company sponsors of students may also wish their students to have more curricular flexibility.

 

2.     GUS promotes a more international learning experience.  Classmates will come from many countries and cultures, greatly enriching the learning in on-line forums and team projects.  This will be a 21st century version of the Fulbright program, which is aimed at informing working professionals about different cultures, political, and economic systems.

 

3.     GUS arranges for the hardware infrastructure that is necessary for on-line instruction in remote areas.  Perhaps most of the GUS students would not have the Internet connectivity needed for on-line education were it not for GUS-supported telecommunications.

 

The latter point raises an issue concerning how much control GUS should retain over the hardware connectivity that is made possible via GUS.  If GUS controls the connectivity, then it is much easier to recruit students to GUS educational programs.

 

In the initial phase, we intend to have a private virtual broadband Internet which will be available free of charge to faculties and students of GUS.  In the subsequent phase, the high cost of broadband trunk line satellite is to be subsidized by the commercial enterprises who will also use the broadband Internet.

 

 

Deployment

How to proceed? It seems prudent to identify regional universities that have the telecommunications capability and potential interest to serve as a GUS hub.  One regional university at a time can be integrated into a family of GUS partners.  Specific steps that might be taken include:

 

Once GUS begins actual operations, I think it is imperative for GUS to show positive results quickly in order to establish credibility and to attract funds for full-scale development.

Toward that end, three things must be done:

 

1.     Have a comprehensive set of academic policies and implementation plans in place before deployment is attempted.

2.     Focus on limited initial deployment in a region of the world where GUS has already developed substantial contacts with government and education officials and where infrastructure exists and has been tested in the areas to be serviced.

3.     Have a pre-arranged and large set of students from government agencies and corporations in the region whose academic needs are known and can be accommodated by GUS in the early stages of program development.

 

 

Conclusions

This brief introduction to academic program issues will hopefully encourage GUS officials and its partners that GUS can become operational in the next few years, at least in certain regions of the world.  While many problems can be anticipated, these are generally the same problems that traditional and e-universities have been coping with successfully.  In other words, I believe GUS can work! Given the over-riding importance of the GUS vision and the uniqueness of its approach to e-learning, all stakeholders should be motivated to do their part to make GUS happen.

 

 

 

References

 

Annan, K.  (2003).  A challenge to the world's scientists.  Science.  299: 1485.

 

Arnone, M.  (2002)  Sylvan learning systems to acquire national technological U.  The Chronicle of Higher Education, February 8, 22, A33.

 

Atran, S.  (2003).  Genesis of suicide terrorism.  Science.  299: 1534-1539.

 

Johnsone, Sally M. 2003.  An army of distance learners.  Syllabus.  February, p. 18

 

Lorenzo, George.  2002.  EarmyU and the future of distance education.  The Technology Source.  May/June.

 

 

 

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Author Biographical Sketch

 

W. R. (Bill) Klemm, D.V.M., Ph.D.

Professor of Neuroscience

Texas A&M University, Mail Stop 4458

College Station, TX 77843-4458, U.S.A.

E-Mail: wklemm@cvm.tamu.edu

Webs:  www.cvm.tamu.edu/wklemm

            www.foruminc.com/

 

 

Bill Klemm's scientific interests include such areas as brainstem mechanisms of behavior, membrane and cell-level mechanisms of biological water and alcohol, learning/memory, chemical signals, human cognition and brain electrical activity.  See his list of about 400 publications (including 9 books and 45 book chapters.  His work as an educator includes teaching upper-division undergraduate courses in  Introductory Neuroscience and Science & Technology: Practices, Policies, and Politics.  He has also created a web site "Publications on On-line Collaboration and Educational Technology" of his publications dealing with collaborative learning and distance education.  He is co-developer of a Web-like computer conferencing and document-sharing system, called Forum MATRIX.  He also co-developed the computerized self-quizzing game, called Get Smart! His honors include serving on the Board of Editors of seven journals: The Technology Source (1998 to present), Progress in Neuropsychopharmacology & Biological Psychiatry (1988 to present); Archives Clinical Neuropsychology (1992 to present); American Journal of Veterinary Research (1995-1999), Psychopharmacology (1980-1985); Journal of Electrophysiological Techniques (1978-87); Communications in Behavioral Biology (now Behavioral & Neural Biology (1970-1973).  He has been selected as an ad hoc Reviewer for 34 scholarly journals, 8 book publishers, and several U.S. government agencies (NSF, NIH, USDA, U.S. Air Force).  He has been listed in some 17 Biographies and has Distinguished Researcher awards from Texas A&M and Sigma Xi, Texas A&M.  He served on the international Board of Directors of the 70,000-member Sigma Xi, The Scientific Research Society.  A more complete resume is available here.