In Global Peace Through The Global University System

2003 Ed. by T. Varis, T. Utsumi, and W. R. Klemm

University of Tampere, Hameenlinna, Finland

 

 

CULTURE, COMMUNICATION TECHNOLOGY, AND GLOBAL PEACE

 

 

K. S. Sitaram

Southern Illinois University at Carbondale

 

 

Abstract

 

Mesopotamia in the Middle East and the Indus Valley in the South Asian subcontinent, which thrived in the 4th millennium B.C., were the cradles of civilizations.  The people that lived in these two parts of the world at that time used the technology that they had developed to trade and communicate across cultures and countries, thus setting an example for the future generations in multicultural communication and peaceful living.

 

 

Introduction

 

Application of scientific theory to practical purposes is an ancient tradition, which started in ancient Sumer in Mesopotamia and Harappa in the Indus Valley.  For example, the Sumerians and the Harappans showed that the concept of wheel might be applied to build a cart to transport food for people, as well as to build a sharp disc (Chakra) to kill people in a war.  These ancient people lived in peace until someone else came along and used the wheel to build chariots to fight and destroy their cities and cause sorrow to these people.  Sumerians and the Harappans developed the script to write down their philosophic and scientific thoughts for the future generations.  Why can't we use the modern communication technology to build better educational and economic systems for all humanity?

 

 

The Middle Eastern Example

 

The American invasion of Iraq that took place in the spring of 2003 caused a great deal of concern in the scholarly community of the world.  These scholars feared that the war, especially the huge bombs that were dropped on the ancient city of Baghdad, might destroy the treasures of the ancient Sumerian culture that were stored in the Baghdad museum.  The American army was guided by global positioning system (GPS) to locate the Iraqi president Saddam Hussein's residence and other places where the Iraqis might have stored the so-called weapons of mass destruction (WMD).  In order to destroy the WMD, as well as to capture Saddam Hussein in his own palace, the GPS was used extensively.  In the process of these destructions, the world scholarly community feared, the American army might drop bombs on the museum, thus destroying the ancient cultural treasures too.  The scholars knew that ancient Mesopotamia, of which Sumerian culture was a part, was the cradle of Western civilization.  Sumerians were the first people to write down information in the script that they had developed.  As one popular weekly magazine said of Iraq, "It is the birthplace of civilization, the site of first written word.  Once known as Mesopotamia, Iraq has been in turmoil for 5,000 years.  Nearly 100,000 archeological sites, from Sennacherib Palace (700 B.C.) to the 4,000-year-old pyramid at Ur, are at risk during a war (The Newsweek, March 31, 2003, Page-44)."

 

 

The Point

 

The point is that the new communication technology such as GPS can be employed to locate and destroy sites such as Saddam Hussein's palaces, as well as protect and preserve important sites such as the museum of ancient Sumerian culture.  The new technology, including the communication satellite, can be employed to preserve and protect ancient cultures.  An example of this is that the United States National Aeronautics and Space Administration (NASA) employed one of its remote sensing satellites to locate the canals built by the ancient Mayans in South America, thus solving the mystery of the water source that Mayan farmers used to raise the food for their large population.  Another example is that of the NASA's experimental satellite called Application Technology Satellite-1 (ATS-1) that was employed by the University of Hawaii in 1969 for educational purposes to reach students in the remote islands of the Pacific region.  University of Hawaii called this experiment the Pan Pacific Educational and Cultural Experiment by Satellite (PEACESAT), which was the first attempt to use the new technology for educational purpose.  More than sixteen Pacific island nations participated in this experiment.  Satellite technology also could be employed to locate mineral and oil deposits that are hidden under the ground, locate tornados from a distance to warn people to seek shelter, study soil condition to help farmers, transmit lessons to reach students in distant communities, and treat patients in isolated villages.  The Communication Satellite Act in 1962 that was passed by the United States Congress says in its preamble that the satellite technology should be used to build "international peace and universal brotherhood, (Kahn, 1973)."  The preamble was an excerpt from a speech that President John F. Kennedy gave earlier.  However, we are a long way from realizing that dream.

 

 

Culture

 

Culture is a human organization that consists of a distinct value system, philosophical schools, scientific theories, and communication techniques that are developed and promoted by its people during a period of many generations.  In ancient times, there were pockets of cultures wherein the lives of their people were based on their own values, beliefs, expectations, customs and scientific ideas.  At the time of Plato, for example, science was an important part of the Greek culture.  Scientific theories were designed to speculate on the life here, as well as in the hereafter.  Although there were no clear definitions of science and philosophy in those days, there was a clear distinction between the so-called intellectual culture and general culture.  Intellectual culture was based on the values proposed by philosophers such as Socrates and Plato.  General culture was based on scientific theories proposed Pythagoras.  While Socrates emphasized the importance of learning about the goodness of man and his inner self, Pythagoras emphasized the importance of learning astronomy, geometry and mathematics that had to do with the life in the real world (Hadot, P. (2002), p. 58).  Scholars and teachers in ancient Greece believed that it was necessary for anyone who wanted to succeed in politics and business to learn to be an effective public speaker and to learn to apply scientific theories in real life.  Plato's Academy and Aristotle's Lyceum, which were the most prestigious schools in Athens in the 4th and 5th centuries B. C., did not over-emphasize mundane things such as public speaking and scientific application for success in life.  However, there was a group of traveling teachers called the Sophists who taught acting and speaking for a fee.  Plato and Aristotle criticized the Sophists as salesmen of culture.

 

However, Plato's Academy taught both types of culture.  "Foundation of the Academy was inspired both by model of Socratic form of life and by the model of the Pythagorean way of life, even if we cannot define the latter's of characteristics with certainty (Hadot, P. 58)."

 

In ancient India also there were schools of religion and philosophy that discussed the importance of life in here and in the hereafter.  These schools composed the four Vedas.  While three of the Vedas discussed the way to achieve Moksha or salvation, the fourth one, the Atharva Veda, explained the methods of applying science and technology in real life.  The first three schools treated the Atharva Veda as being inferior.

 

The city of Taksha Shila (modern Taxila) in the south Asian subcontinent was the center of learning for the people in this part of the world.  A highly respected scholar by the name of Vishnu Gupta, whose popular name was Kautilya, wrote the Sanskrit book on statecraft entitled the Artha Sastra in this city in the 4th century B.C.  This book became the guideline for kings and his ministers in administering their states.  A linguist by the name of Panini, who also lived in the same city a century before Kautilya came along, wrote the Sanskrit grammar entitled the Ashtadyayi  (the Eight Chapters), which was "one of the greatest intellectual achievements of any civilization in the world.  It refined the literary usage of the day that the language was ever known as Samskrita (Perfect, hence Sanskrit) (Keay, p 61)".  The Aryan Vedas were written in Sanskrit on the lines prescribed by Panini.

 

As each culture matures, it tries to expand its horizons by integrating ideas from other cultures.  Some cultures go the extra mile to integrate foreign ideas while others tend not to make the effort and strive to maintain their purity.  Some cultures even go to the extent of implementing various methods of "ethnic cleansing."  Educators and business people in each culture begin to establish contacts with similar individuals in other cultures.  They employ all available communication techniques to contact the others and learn from them.  In ancient Greece, Plato and Aristotle were aware of the Hindu and other contemporary cultures.  Alexander was a pupil of Aristotle and he had learned the importance of speech-communication.  He brought back some ideas from Persia, India and other countries that he invaded.  The foreign cultures emphasized not only the hereafter, but also the life in here on this earth.  Nonetheless, the Greek philosophers believed that intellectual aspect of culture was more important.

 

Even before Plato's Academy, there existed cultures that valued life here, as well as hereafter.  Historians believe that the Mesopotamia and the Indus Valley of the 4th millennium B.C. are the oldest civilizations.  These two ancient cultures realized the importance of the so-called general science and trained their youngsters in such sciences.  This knowledge led those people to develop the techniques of applying their scientific knowledge to real life.  Many pockets of similar cultures joined together to build a civilization that developed technologies, which would make their lives rich, happy and comfortable.  "It was immediately obvious that the Indus Valley civilization was more extensive  (Keay. J. (2002), P 10.)."

 

The Mesopotamian civilization that existed in the fourth millennium B.C. thrived in the land between the Euphrates and Tigris rivers in the Middle East and is considered the cradle of Western civilization.  The Indus Valley Civilization that thrived in the land between the Indus and Ganges rivers in ancient India was the cradle of civilization of South and South East Asia.  The people that lived in these cultures built some of the earliest technologies.  The cultural representations and technologies of these people include the Cuneiform, Dravidian scripts, pottery wheels, ox-drawn carts, handmade textiles, and brick houses.  Well-developed housing included standardization in bricks and other building materials.  These developments indicate two of the essential factors for a long-lasting culture, which are communication by script and transportation on wheels.  As Keay says, "Standardized bricks and pots, regular streets above network of well-made sewerage duct" are examples of application of scientific ideas in real life in the 4th millennium B.C.  The "technological and cultural refinement" of these ancient people indicates their "advancement from hunter-gatherer rural culture to urban dweller culture that depends upon advanced farming (Keay, p. 12)."  Recent studies seem to indicate that Mesopotamian and Indus Valley civilizations were contemporary and had trade and cultural contacts between them.  The channels of such contacts seem to be of a technological nature, which included the use of seals that were produced by block printing on clay and transportation by ox-drawn wheeled carts.

 

The Mesopotamia included Sumerian and the Babylonian cultures.  The Indus Valley included Harappan and the Mohenjo Daro cultures.  Although the Sumerians, Babylonians, Harappans, and Mohenjo Darans traded on a regular basis, they belonged to different cultures, thus pioneering earliest example of multicultural communication.

 

For the purpose of this chapter, multiculturalism is defined as the way of life where the people of a given society are aware of the presence of different people and cultures and try to understand and respect the cultural differences.  In fact, understanding and respecting the other culture were parts of life in ancient Sumer and Harappa.

 

Thus, multiculturalism is an ancient phenomenon.  This phenomenon originated in ancient Sumerian and Harappan societies when people of the Indus Valley and Sumer had to interact for the purposes of trade.  The Indus Valley people, or the Harappans as some historians call them, grew surplus food, made handicraft and had to trade these products with the faraway people of Sumer.  These people had developed their own technique of trading such as stamping their own seals on the products that they sold.

 

 

Communication Technology

 

Technology provides a way to apply scientific theories to practical purposes in human life.  "Technology includes the use of materials, tools, techniques, and sources of power to make life easier or more pleasant and work more productive (Encyclopedia Britannica, 2003)."  For example, the Harappan farmers in about 4th millennium B.C. grew plenty of food on their lands.  They used bullock carts to carry loads of their farm produce.  Having used the wheel to produce pottery, Harappans improved the wheel to pull bullock carts so that they could transport more farm produce on one cart than one person could do.

 

A modern example of a technological innovation is the radio antenna, which is a device that is based on the Electromagnetic Theory that James Clerk Maxwell developed in 1864.  Antennas transmit electromagnetic sound waves from one part of the earth to another part.  Communication satellites are the devices that are built to apply the theory of geo-synchronous orbit.  The geosynchronous earth orbiting satellite (GEOS) is the technology that is used extensively to transmit radio signals, voice, and data around the world.  These signals could carry news from around the world, as well as signals from a designated satellite to a fighter aircraft in a war to help locate and destroy enemy target.  In fact, the most advanced system of such satellites that are used in warfare is called Global Positioning System (GPS) which is "precise, satellite-based navigation and location system developed for U. S. military use but available to the general public with the use of proper equipment.  GPS is a fleet of 24 communication satellites that transmit signals globally around the clock (Encyclopedia Britannica, 2003)."  The accuracy of GPS has made it possible for the military to locate the enemy targets and destroy them quickly, thus reducing the time and cost of warfare.  It is well known that the American military forces were able to start and win two wars in Iraq in 1991 and 2003 in a few weeks.

 

Multiculturalism and satellite technology are creations of the human mind that are designed to cope with the changing environment in world economics and politics.  It is necessary to integrate these two creations for peaceful living of people of various cultures around the world.  The ancient peoples of Mesopotamia and Indus Valley used the available technology for business, transportation, and peaceful living.  Although there is no evidence of wars between the people of the two ancient cultures, there is plenty of evidence of trade and cultural exchange between them.  Extensive wars and racial hatred began only when the Aryans migrated from the Middle East and Southern Europe into the Indus Valley in the 2nd millennium B.C.  Even these problems did not last for a long time as Aryans and Harappans learned to understand and respect each other's cultures in the interest of peaceful living.  Aryans wrote down the importance of mutual understanding and peaceful living (Shanthi) in their Vedas, Upanishads, and epics.  Developing the script and writing the books were essential to transmit cultural information to future generations.  The Rig Veda that the Aryans composed in 1400 B.C. consists of 10,600 stanzas and it includes the story of migrant Aryans efforts to understand and respect the native Harappan culture (Krishnaswamy, M. A. (1966), P. 2).

 

Information is the lifeline of the communication technology.  Although technology is in itself neutral and lifeless, its content is information and it can affect the behaviors of its audience.  Claude Shannon and Warren Weaver provided the first scientific explanation of their concept of Information in their book, the Mathematical Theory of Communication (1948), Shannon and Weaver said that information is anything that is transmitted on a channel from the information source to the destination such as a radio.  Information that has meaning to one person might not be so to another person.  "The semantic aspects of communication are not relevant to the engineering aspect (Shannon and Weaver (1949), P. 8)."  When a radio broadcaster says something on the channel of radio, his/her speech is coded in the form of radio signals and transmitted on the channel.  The signals are received on the receiver at the other end of the channel and the signals may or may not make sense to the person that receives them.  This is especially true if the persons who send and receive belong to the same culture.  Persons of similar cultures can easily understand each other, but those of dissimilar cultures may not do so.  Shannon and Weaver also defined communication as "all of the procedures by which one mind may affect another or procedure by which one mechanism may affect another mechanism"  (Shannon and Weaver (1949), P.3.).  The information that has meaning to the receiver is Signal, while the information that does not mean anything is Noise.

 

From their inception, communication satellites have been transmitting radio information from one culture to many other cultures.  Thus, satellites have become devises to promote multicultural communication in the world.  The telegraph that was invented by Samuel F. B. Morse in 1844 made it possible for peoples of different cultures to send and receive coded messages inter-culturally.

 

 

Information Technology and Global Values

 

Achieving world peace is a global value.  Building the ability to understand and respect the other person's culture is an essential quality of a well-educated person in the world today.  The ability to communicate inter-culturally has become a value in modern education.  A well-rounded educational system includes education and training in intercultural and multicultural communication.  However, a concerted effort to bring about intercultural communication and peace among different cultures and ethnic groups on a large scale was made for the first time by Krishna Raja Wodeyar, the king of Mysore state in southern India in 1916.  When he inaugurated the University of Mysore in 1916, Wodeyar said that the university professors should make efforts to bring about better understanding among the people of different religions and ethnic groups in the state of Mysore.  The king was aware that the citizens of his state consisted of Hindus, Muslims, Christians, and other ethnic and cultural groups.  Accordingly, the Vice Chancellor (president) of Mysore University established a program to depute university faculty members to remote rural communities to speak to the people about Indian and foreign cultures.  The university's cultural week celebrations in rural communities became so popular that the university press published those lectures in booklets.  Because of the Mysore king's efforts to bring about modernization in culture, education and economy in his state, Mysore was called the Model State or simply Model Mysore.  As parts of his modernization process, the king improved education by establishing the University of Mysore, built the first multipurpose damn in India across the Cauveri River, and established industries to use the raw materials that were available in the state.  In order to facilitate these developments, he appointed Mysoreans of various ethnic groups to higher offices.  One of his celebrated officials was Mirza Ismail (later, Sir Mirza), a Muslim, as the chief minister of Mysore.  Then, many other states adopted the Mysore model.  He recommended to the faculty of Mysore University to teach about the different religions and cultures to all Mysoreans.

 

The need for better intercultural communication in India became even more evident when India and Pakistan gained their independence from the British in 1947 and riots and bloodshed took place between Hindus and Muslims in both countries.  The chief minister of Mysore state, K. Hanumanthaya, continued Krishna Raja's earlier example.  In 1950, the chief minister established a new program for intercultural communication among the citizens of Mysore state.  He established the new Department of Samskruthi Prasara to implement the new program.  The word Samskruthi means culture and the word Prasara is the generic term used to mean broadcasting, publication, speech and other communicative activities.  In other words, his new department was the Department of Cultural Communication.  This new department included a ten-point program to send university professors and cultural specialists to spread information about the various cultures across the state by providing lectures to Mysoreans in remote rural communities.  The lecturers used available technologies such as slides, movies, and radio (Department of Samskruthi Prasara, (1954).  Introduction. P. xi).  Wherever electricity was not available kerosene lanterns were used.  These "Lantern Lectures" included information about the teachings of Jesus Christ, Prophet Muhammad, and Mahatma Gandhi.

 

An early definition of intercultural communication is that it is "interaction between the members of slightly different to entirely different cultures (Sitaram, K. S., (1970)."  Such a cultural communication was facilitated by the Samskruthi Prasara lectures in Mysore state.

 

 

Culture and Information Technology

 

Modern technology has the capacity to bring about peace to our world, which is being torn by wars and terrorism even in this 21st century.  Peace is possible by means of better understanding and respect among the peoples of different cultures by means of intercultural communication.  Extending the Shannon and Weaver definition, intercultural communication may be defined as the process by which persons of one culture may affect the persons of another culture.

 

Two most important creations of human mind are culture and technology.  When Aryans migrated from the Middle East and Southern Europe to the Indo-Gangetic valley in about 3rd millennium B.C., the natives of the valley who were known as the Harappans had already built a flourishing culture that included the use of the wheel and fire to make bricks and build homes.  Aryans being a pastoral tribe had to get accustomed to business and economy of city life.  Initially, Aryans opposed city life, and in their literature they wrote hymns in praise of their Gods who tried to destroy the city-demons.  However, as time went by, Aryans adopted to the life in their new home.  They built their homes, chariots, and weapons using the Harappan technology such as wheels.  In the Aryan epics the Ramayana and the Mahabharatha, the heroes use chariots extensively.  The most powerful weapon that the Aryan gods Vishnu and Krishna had were sharp discs, called Chakra.  The discs also symbolized time and speed.  It is to the credit of both Harappans and Aryans that they understood, respected, and integrated the values, beliefs, customs, and scientific and economic theories of both cultures.  Thus, they built what is now known as the Indian culture.

 

The modern Indian culture is in itself a mixture of several cultures.  The multiculturalism that resulted by such a mixture is reflected in the Aryan epics.  Clearly, the concept of multiculturalism began in ancient Sumer and Indus Valley.  Communication and technology promoted the concept of multiculturalism in both lands.  Aryans and Harappans, as well as Sumerians and Babylonians realized that each adapting the others culture and technology was essential for peaceful living in their lands.  Harappan seals have been discovered in the remains of Sumer, which indicate trade between the two ancient cultures.  The Sanskrit language and grammar were most important channels, which facilitated the communication of their belief in peaceful living.  Aryans wrote the importance of peace in their literature.  Their mantras end with hope for Loka samastha sukhino bhavanthu. Shanthi, Shanthi, and Shanthi (may all the people of the world be happy.  Let there be peace, peace and peace).

 

In his book on statecraft, the Artha Sastra, Kautilya (4th century B.C.) explained how a king should bring about peace in his country.  He said that there are six ways to establish peace.  Kautilya was famous for his practical approach to the administration of the kingdom.  In the final analysis, attaining peace with the neighbors is the right policy because, said Kautilya, "when the advantages derivable from peace and war are of equal value, one should prefer peace; for disadvantages such the loss of power and wealth, sojourning, and sin, are ever attending upon war (Kautilya. Sastry, S. (1915), P. 298)."

 

The ancient Chinese philosophy is centered on the views of the sage Confucius.  According to him, the greatest human value is the so-called Jen or humanity.  Confucius said that humaneness is a value that any individual person may build up by himself/herself.  Humaneness, ultimately, results in peace for all human beings.  Some schools of philosophy that came later on agreed with Confucius while others disagreed.  However, the one value that all ancient Chinese schools believed in was Jen and its resultant peace.  It is the responsibility of each person to achieve peace for everyone.  Until everyone lives in peace no individual person can say that he/she is happy.  "Full happiness is not completely possible because the man of jen's ultimate mission is to bring peace to other men and to society in general (Schwartz, (1985.) p. 81.)."

 

Information links culture and technology at micro, as well as the macro levels.  Whether communication technology is used in terrestrial or celestial levels, it is still a bunch of metals, wires, and batteries.  However, the content of the information that goes through these things is cultural.  When the nature of information that is transmitted has to do with more than one culture, it becomes multicultural.  The technology that transmits the information may be called multicultural technology.  During the Iraq war in 2003, a new television network that became popular in the Americas and in the Middle East was the so-called Al Jazeera Television Network, which was headquartered in the kingdom of Qatar.  This network had the ability to collect and transmit information from the members of the Al Qaeda, Osama Bin Laden and others whom the American government was fighting.  The Al Jazeera used the most advanced communication technology to collect, process, and transmit information, thus helping both the worlds understand each other's intentions.

 

The cultural content of technology is information.  It consists of Bits (binary digits).  Although the Bits themselves, in their electronic forms, are neutral, they too are cultural and can bring about war or peace when received by their intended audience.  Bits are the life force of communication technology and information.  Shannon and Weaver said that Information consists of Signal and Noise.  They also said that Information that makes sense is Signal and that which does not make sense is Noise.  These definitions held good during the time of the Gulf wars in 1991 and 2003.  Irrespective of the technology being terrestrial or celestial, it still is a bunch of metals, wires and, batteries.  However, its content is cultural especially when the bits that are transmitted are signals rather than noise.  The cultural content of the technology in intercultural situations become real information because they add to the knowledge of the receiver and affect their behaviors.  Bits are the nucleus of cultural information or as Negroponte says, "Bits are DNA of information (Negroponte, N. P. 14)."  Electronic Bits can travel at the speed of light and change behaviors of their audience instantaneously.  When Mahatma Gandhi was shot dead by a Hindu religious fanatic in 1948, the All India Radio (AIR) reported that the assassin was a Brahmin.  In some Indian villages, the AIR news instantaneously caused a great deal of trouble to the Brahmin families that lived in those communities.  Shannon said that information reduces uncertainty in the minds of the receiver of information.  Otherwise, it is redundant.  Real information reduces redundancy and adds to the knowledge.  According to Bill Gates, information means Signals or Bits that add to the knowledge of the receiver or it should be something that he/she did not know before (Bill Gates (1996), pp 32-33).  Ithiel de Sola Pool looked at the concept of Information in an entirely different way.  He said the technology has made the production, transmission, receiving, and storing of information cheaper today than it was fifteen years ago (Pool, 1983).  Information is cost effective and, therefore, many trillions of Bits of information are produced, transmitted, received and stored in the world today more than ever before.  Ithiel Pool said that the tremendous amount of information that is created today raises two issues: Information Consumption (IC) and Information Overload (IO).  Information that is produced but not used causes IO.  For example, during the Iraq war, information that was transmitted across the Atlantic, the Pacific and the Indian oceans caused both IO and IC.  The United States National Telecommunications and Information Administration (NTIA) defined Information as a commodity and that it can alter international relations (NTIA, 1980.).  NTIA said that information could not only affect behaviors, but also alter international relations

 

 

Technology and Global Peace

 

Peace is a state of mind in a given person.  It is the sense of being safe and secure in one's own home, community and country.  It is the feeling that one can enjoy all the rights that are guaranteed by the United Nations and that one can fulfill all the responsibilities that are expected of each person in his/her culture.  It is the ability to stay at one's own home, community and country without being attacked by someone else.  It is the feeling of contentment that one's own family has the basic necessities of life.  It is the feeling that can be reinforced by communication technology around the globe.

 

Telegraph and telephone facilitated terrestrial global communication in the 19th century.  When the telephone cable was laid across the Atlantic in 1858, the American president Buchanan and the British Queen Victoria exchanged messages.  A newspaper that reported this event said, "Forever the continental divisions of the earth will, in a measure, lost those conditions of time and distance which now mark their relations (Pool, 1983, p. 89.)."  Based on many examples of international telephone communication, Ithiel de Sola Pool predicted, "International telephony will foster world peace (Pool. (1983), P. 89.)."

 

International communication became celestial in 1957 when the Soviet Union launched the first space satellite called the Sputnik, which was a low earth orbiting satellite (LEOS.)  A few years later, both the Soviet Union and the United States of America launched geosynchronous satellites (GEOS).  These two types of celestial communication offered high hopes for better international and intercultural communication and world peace.  These two and many other countries politicized and militarized the celestial communication and began using the technology for settling their differences by force.  The two Iraq wars were prime examples of how the technology can be employed to start and finish wars in a few weeks.  While the two world wars lasted for more than four years from beginning and to the end, the two Iraq wars took only two or three weeks from the start to finish, due to the efficiency of the new technology such as the GPS.  Talking about the geosynchronous satellite in 1960, President John F. Kennedy said, "I invite all the nations of the world to use this technology to bring about international peace and universal brotherhood (Kahn, 1973)."  However Kennedy's dream has not become reality, yet.

 

Technology has made it possible for everyone in the world to create trillions of bits of information today.  However, are these bits really the signals that facilitate multicultural communication?  Would these bits generate the knowledge that facilitates understanding and respect among the cultures of the world?  As T. S. Eliot said, "where is wisdom lost in knowledge?  Where is the knowledge we have lost in information?"  With some efforts, we certainly can produce information that promotes better living conditions to our people.  One way of doing that is to build satellite networks such as the PEACESAT network that educates children in remote parts of the world in multicultural communication.  Another example of the technology that is put into human development is the International Space Station (ISS), which is a joint experimental project of the United States of America, Russia, and other countries.  The concept of the ISS was first proposed by NASA in 1984 and was designed to conduct medical and other types of research that can be done only in space.  The ISS became a reality in 2002.  It is now called the Space Station Freedom and includes sixteen countries.  It is the largest station in space measuring 356 x 290 feet and weighing 470 tons.  It will be stationed at an altitude of 290 miles above in space.  It will cost $30 billion.  The station will conduct experiments in medicine, science and multicultural communication.

 

Communication technology has the capacity to bring about peace and security to the world, if the major nations have the will do so.  Important educational projects such as the PEACESAT and ISS should offer programs to leaders in all countries in "Training for Global Peace."  It would be possible to offer such courses over the satellite to students around the world.  Wouldn't it be nice if GPS became the synonym for Global Peace System?

 

 

 

References

 

Samskruthi (Culture) (1954). Department of Cultural Development,  Mysore Government Printing Press. The book is in the Kannada language.

 

Gates, B. (1996). The road ahead, New York, USA: Penguin Books.

 

Encyclopedia Britannica (2003). Ready Reference 2002, Chicago, Illinois: Britannica Centre.

 

Hadot, P. (2002). Translated by Chase, M., What is ancient philosophy?  Cambridge, Massachusetts: Belknap Press of Harvard University.

 

Kahn, F. J. (1973). Satellite Communications Act, 1962,  In Documents of American Broadcasting, Englewood Cliffs, New Jersey: Prentice Hall.

 

Keay, J. (2002). India, a history, New York: Grove Press.

 

Krishnaswamy, M. A. (1955). The Rig Veda, Mysore, India: Mysore University Press.  The Text is in the Kannada language.

 

Negroponte, N. (1995). Being digital, New York: Penguin Books.

 

Newsweek. March 3, 2003.

 

NTIA (1980). Telecommunications2000, Washington, D.C.: NTIA.

 

Pool, Ithiel de Sola (1983). Tracking the flow of information, Science, 221 (4611), August 12.

 

Pool, Ithiel de Sola (1983). Forecasting the telephone: A retrospective technology assessment of the telephone, Norwood, New Jersey: Ablex Publishing Company.

 

Sastry, S. (1967. First edition in 1915), Kautliya's Artha Sastra, Mysore, India: Mysore Printing and Publishing House.

 

Schwartz, B. I. (1985). The world of thought in ancient China. Cambridge, Massachusetts: The Belknap Press of The Harvard University Press.

 

Shannon, C. and Weaver, W. (1998), First edition in 1949). The Mathematical Theory of Communication. Urbana, Illinois: University of Illinois Press.

 

Sitaram, K. S. (1970). Intercultural communication: The what and why of it.  Position, Paper submitted to the Board of Directors, International Communication Association, Minneapolis, Minnesota. 1970.

 

 


---

 

Author Biographical Sketch

 

Dr. K. S. Sitaram

Professor

Department of Radio-Television

College of Mass Communication and Media Arts

Southern Illinois University (Siu)

Carbondale, Il 62901-6609

Usa

Tel: +1-618-536 7555

Fax: +1-618-453 6982

E-mail: ks.sitaram@verizon.net

Kssr@Siu.edu

 

K. S. Sitaram (Ph. D., Oregon 1969) has taught at Hawaii, Governors State, Utah State, and Southern Illinois universities.  He has been a visiting professor at Lapland, Tampere, Western Australia, Bangalore and other universities.  He has done post-doctoral research at MIT and Northwestern University.  He was a Fulbright senior scholar in India.  He is the author of Foundations of Intercultural Communication (Charles Merrill, 1976), Culture and Communication: A World View (McGraw-Hill, 1970) and other books.  He has presented papers at ICA, NCA, APA, AAAS, and other professional associations.  He is the founding chairperson of the ICA Intercultural and Developmental Communication Division (1970-72).  The areas of his interest are: Intercultural Communication, Media Effects, Mass Media as Cultural Institutions, the New Technology, and Writing for the Media.